Thailand: [C4D] Communication for Development - 7 Days Training Workshop

Background

The proper use of social and behavior change communication interventions in development programs is critical in achieving the United Nations Sustainable Development Goals (SDGs). Even before the advent of the SDGs, the United Nations General Assembly recognized the important role of communication for development (C4D) support in the United Nations system to enhance and to maximize the impact of the development programs through the passing of Resolution 50/130. This was reaffirmed by participants at the 13^th UN Inter-Agency Round Table on Communication for Development held in Rome, Italy in 2014.

What is C4D

The concept of Communication for Development (C4D) is broad and covers a wide spectrum of stages of social change that intertwines with relevant communication interventions. It uses a broad range of tools and methods to create dialogue and participation among people to shape policies, influence attitudes and social norms. This includes social media such as Facebook and Twitter to well-known “old” media such as community radio, TV and video as well as traditional folk media. C4D is about shaping and building policies, listening, establishing trust, sharing knowledge and skills, debating and learning for sustained and meaningful change.

Course Description

This course is intended to clarify the concepts of C4D by focusing on social and ecological approaches to address policy advocacy, analyzing risk behaviors related to health and how to induce behavior change through strategic communication and infrastructure (power, supply) that affect ability to communicate. Emphasis will be on how cultural, social, economic and political factors influence the individual’s choices and behavior in relation to health, prevention of diseases and health seeking behaviors. Throughout the course, participants will learn how to analyze behavioral problems, set communication indicators that are measurable, plan, implement, monitor and evaluate results-oriented C4D strategies and programs. The course consists of in-house sessions, practical assignments and possibility of a field trip to observe hands-on cases, as well as experience-sharing among participants.

Objectives

By the end of the course, participants will be able to:

• Describe various components of Communication for Development (C4D);
• Understand the use of C4D and develop skills for Policy Advocacy;
• Identify substantial elements of the cultural, social, political and economic factors underlying health behavior and behavior change;
• Analyze behavioral aspects of health problems, the context, target groups and their social environments as well as the target groups' use of various types of media including social media;
• Explain strategic use of mass and interpersonal communication techniques and media in health programs;
• Select the most appropriate means of communication and media, and design messages and materials based on research and analysis; and
• Plan C4D/BCC strategies for the health improvement of the targeted population groups.​

Modules

C4D conceptual framework

Introduction to some of the most common theories and conceptual frameworks used for C4D, including:

• Socio-Ecological Model (SEM)
• Health Belief Model (HBM)
• Diffusion of Innovations
• Transtheoretical Model and Stages of Change
• Social Marketing

Policy Advocacy

• Use of C4D to influence policy making within governments (such as population policy, aging policy, reproductive health policy, population and environment policy, etc.)

Introduction to use of social media for C4D

• Social Media
  • Facebook
  • Tweeter
• Phone Apps

Practicum in use of a communication planning tool to design a C4D/SBCC Strategy and workplan

• Planning a Communication Strategy
• Setting Communication/Behavior objectives and indicators
• Communication Research
• Monitoring and Evaluation
• Discussion on various planning tools available
• Introduction to the use of a planning tool

​**Facilitators**

Our Facilitators and Instructors are practicing C4D experts and specialists with solid international and national development experiences working in Asia, Africa, Europe, and North America. All of them have worked with Governments, UN agencies, Development Banks, NGOs in various capacities, including management of country programs.

Read about ourInternational Faculty.

Take-home

• Enhanced C4D knowledge and skills
• Network of development professionals from different parts of the world (Facilitators and Participants)
• New learning experience of various cultures
• Certificate of participation issued by Dhurakij Pundit University/ADCC

Read feedback from previous participantshere.

FEES

• Investment for this program is USD$ 2,000.00 per participant. This goes to pay for tuition fee, all training materials, lunches and refreshments (during the class days) and a certificate;
• The fees do not cover the cost of airfares, airport pick-up and drop-off, local transportation, visa and hotel accommodation;
• ADCC is NOT in a position to offer any scholarships or funding. Participants are encouraged to seek funding opportunities with their employers or funding agencies.

EARLY BIRD DISCOUNT and OTHER DISCOUNTS

• To get a 10% “Early Bird” discount, you must pay the course fee 30 days before the course start date;
• ADCC alumni are provided a discount of 5% on the tuition fee in addition to the early bird discount. Please indicate the year and course you had previously attended;
• For group discounts of 5 or more participants from a single sponsoring agency, please contact us via e-mail at adcc@dpu.ac.th

VISA ISSUES

• Citizens of some countries need to have visa prior to entry into Thailand. ADCC will assist them to apply for their visa with the Ministry of Foreign Affairs. However, release of the Thai Visa Letter and the Invitation Letter will be made only after receipt of tuition fee;
• For citizens of countries that need to apply for Thai entry visa in another country, they will need to indicate which country they will go to for their visa application (example - Afghan nationals can get their visa in India or Pakistan);
• Please note that the visa processing time takes 1 - 2 weeks here in Bangkok. We suggest that you send your application at least 2 months in advance to ensure on-time release of visa.

ACCOMMODATION

• Due to traffic conditions in Bangkok, we suggest that participants stay within the university campus or nearby;
• ADCC will block-book rooms for confirmed participants in the DPU Place hotel that is in the university campus (http://www.dpu.ac.th/dpuplace/). The room rate is published in the hotel website and is to be paid by the participant through ADCC, separate from the tuition fee. In case there are no more rooms available, ADCC can help book rooms in nearby selected hotels or guest houses outside the university campus.

Note

• ADCC reserves the right to cancel a sceduled course due to unavoidable circumstances or when the minimum number of participants is not met.
• For a course to be conducted, a minimum of 8 participants is required
• Classes are from Tuesday to Friday on the first week, and from Monday to Wednesday on the second week.
• For general information, registration and course fee, email adcc@dpu.ac.th OR call +66 2 954 9512
• For specific requirements and tailor-made courses, email our Executive Director, Dr. Peter Chen atpeter@dpu.ac.th.

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Fill-in the attached Application Form and email to adcc@dpu.ac.th OR Click here to
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